Fleetio

As a Senior Brand Designer at Fleetio, I specialize in web design and front-end development. I manage our brand design systems, ensuring consistency across all platforms, and create digital assets for the website as well as email templates to elevate the brand’s digital presence. I also manage Associate Brand Designers and interns and guide them in designing high quality assets for our team.

Featured Projects:

Fleetio Design System Website Work

Case Study

Senior Brand Designer

2021-Present

Over the years at Fleetio, I have played an integral role in shaping our brand identity. I led the initiative to update our color styles, ensuring our greens, teals, and grays met accessibility standards and aligned with our brand's direction. I developed 'fleeticons' within a 24x24 pixel grid and refined our typography scale for seamless application across web and print. Beyond visual elements, I spearheaded the creative direction for photography, capturing all the images featured on our website. Additionally, I contributed significantly to our swag initiatives, enhancing brand presence through thoughtfully designed merchandise.

As the sole web designer on the brand team at Fleetio, I created a comprehensive system of website components in Figma and custom-designed numerous pages for the company website. Leveraging technologies like React, Next.js, and Tailwind CSS, I developed many of these pages myself, furthering my coding expertise and contributing to a seamless integration between design and development.
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Notable Pages

Benchmarking Report

Case Study

Pricing Comparison

I led the art direction for the Guide to Managing Fleet Maintenance, crafting cohesive paragraph and character styles alongside dynamic layouts that balanced readability with visual appeal. This project was highly collaborative, involving cross-functional work with our content team to develop the book's material and our growth team to promote it. I also created accompanying assets to support its launch. As a follow-up to The Fleet Manager's Manual, which I also designed, this book required a strategic approach to ensure the designs felt related yet distinct. The result was a fresh, engaging design that pushed my creative boundaries while addressing the unique challenges of the project.