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Levidy was a concept health app designed for a client seeking funding. I created a landing page and app concept screens, solving complex UI/UX challenges to organize information and shape the user experience. My work included onboarding screens for user sign-up and information input, interfaces for sharing data with doctors, and a dashboard for health metrics. This project involved extensive UI/UX mapping to address its complexity, ensuring a clear and intuitive design. While the app remained a concept, it demonstrated the potential for an impactful health solution.
I served as the sole designer for Bright Star Catering Company, creating a logo that complemented its flagship restaurant, Bright Star. My work included designing a catering website for meal orders, crafting menus and branded folders, and directing food photography to elevate the visual appeal of the site and marketing materials. Each design element ensured a cohesive brand experience across digital and print platforms.
I developed the brand identity for Simply Sod, a local sod company specializing in direct-to-consumer sales. This included designing a logo and creating a website with features for requesting quotes and learning about various sod types. I photographed all sod varieties and designed an educational hub detailing their characteristics. Additionally, I produced supporting marketing materials, including a billboard design and a promotional video, to strengthen their brand presence and customer engagement.
