Move & Store’s original logo presented readability challenges and created unbalanced, trapped dead space. I refined the design to achieve better balance while preserving key recognizable elements like the arrow and keyhole. Following the logo update, I developed comprehensive brand guidelines, defining color hierarchy, typeface styles, and logo usage to ensure consistency across the brand’s applications.
Admiral Movers, a family-owned brand in Montgomery, AL, needed a modern refresh after years of operating with outdated branding and processes. I led the complete rebranding effort, designing a new logo, truck wraps, business cards, and an updated website. In addition to visual upgrades, I revamped the customer experience by streamlining the acquisition process with a clear, efficient quote system integrated into their website and email communications. This transformation elevated the brand's image and enhanced their operational efficiency.
New Latitude Movers was an acquired business in need of a brand refresh. I refined their logo to enhance usability across platforms, replacing the dated gradient with a more versatile design. I also designed and coded new email templates, streamlining the primary communication channel for customers managing their upcoming moves. Beyond rebranding, I managed marketing campaigns, including advertisements, social media and oversaw the entire user experience, ensuring a cohesive and customer-focused journey from start to finish.
